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Decoding Clickbait: Why We Click and How It Impacts Media

Clickbait refers to sensationalist or misleading headlines designed to entice customers to click on a link. Often, these headlines exaggerate, distort, or simplify the reality to create curiosity or urgency. For example, a headline would possibly read, “You Won’t Consider What This Celebrity Did Next!” Such headlines exploit our natural curiosity and the need for […]

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