The Position of Buyer Reviews in Shaping On-line Shopping Trends
Earlier than the advent of the internet, customer feedback primarily took the form of word-of-mouth, recommendations from friends and family, or professional opinions in magazines and on television. With the rise of e-commerce platforms resembling Amazon, eBay, and Etsy, customer evaluations have transitioned to a digital format, permitting shoppers to see feedback from previous buyers. […]
